Muhammad Nadeem Arif

My Resume

My professional journey and education

Muhammad Nadeem Arif

Founder & CEO Arfinity Nexus | WordPress, Shopify, Webflow & Frontend Development Expert | Custom Web & IT Solutions

03078810146
mnadeemarif786@gmail.com
Engineers Town Lahore

Skills

WordPress 100%

Shopify 80%

Webflow 100%

Theme Development & Customization 100%

Plugin Development & Customization 100%

Front-end Development 100%

Multivendor (Dokan, MultivendorX) 100%

WooCommerce (Subscriptions, Discount and Coupons) 80%

Page Builders (Elementor, WPBakery, Bricks, Gutenberg, etc.) 100%

CPTs (Custom Post Types) 60%

ACF (Advance Custom Fields) 100%

Custom Taxonomies 100%

WP_Query 100%

Shopify Store Development 100%

Shopify Theme Customization 80%

CRM Integration (Odoo, Monday.com, Simplero, Zapier) 80%

Workflow Automation Integrations (Odoo, Monday.com, Simplero, Zapier) 80%

API Integration (REST APIs, Payment Gateways, FedEx, UPS, TForce) 80%

WordPress website security 80%

Malware Protection & Removal 100%

Performance & Speed Optimization 100%

On-Page SEO 100%

Accessibility (WCAG) 100%

Core Web Vitals 100%

Caching & CDN setup 80%

Version Control Systems 80%

WP-CLI 80%

CI/CD (GitHub Actions, SSH Deployments) 100%

GitHub 100%

WinSCP 100%

FileZila 100%

Database (MySql) 80%

cPanel 80%

Domain Management 80%

Hosting Management 80%

Design Tools (PSD, Figma, AI, Adobe XD, Canva (for Assets Extraction). 80%

Agile Collaboration 80%

Project Management 80%

Team Management 100%

Excellent Communication Skills 80%

Client-Facing Communication 80%

Support Communication (Technical & Non-technical) 100%

About Me

𝐅𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐄𝐎 𝐚𝐭 𝐀𝐫𝐟𝐢𝐧𝐢𝐭𝐲 𝐍𝐞𝐱𝐮𝐬 | 𝐒𝐞𝐧𝐢𝐨𝐫 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐅𝐮𝐥𝐥 𝐒𝐭𝐚𝐜𝐤 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 | 𝐂𝐮𝐬𝐭𝐨𝐦 𝐖𝐞𝐛 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 | 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 | 𝐖𝐞𝐛𝐟𝐥𝐨𝐰 | 𝐔𝐈/𝐔𝐗 | 𝐀𝐏𝐈 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 With 6+ years of experience in web development, I combine technical expertise with leadership as CEO of Arfinity Nexus, where I lead a global team delivering high-end IT services, custom web solutions, and outsourcing dedicated development teams. I specialize in secure, scalable, and performance-driven websites and applications for startups, SMBs, and enterprises worldwide. From WordPress custom themes & plugins to Shopify stores, UI/UX, and API integrations, I craft tailored solutions that go beyond templates and drive measurable growth. 🔧 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝗙𝗿𝗼𝗻𝘁𝗲𝗻𝗱: HTML5, CSS3/SASS, Tailwind, Bootstrap, JavaScript, jQuery, React, Vue 𝗕𝗮𝗰𝗸𝗲𝗻𝗱: PHP, MySQL, WP REST API, WP-CLI 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Custom themes, plugin development/customization, ACF, CPTs, WP_Query, hooks & filters 𝗦𝗵𝗼𝗽𝗶𝗳𝘆: Liquid customization, app integrations, UI/UX optimization 🔐 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 & 𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 WordPress hardening, malware cleanup, firewalls & audits Brute-force protection, vulnerability scans, and ongoing monitoring 🚀 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, 𝐒𝐄𝐎 & 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 Core Web Vitals & speed optimization Schema markup, technical SEO, WCAG compliance ⚙️ 𝐃𝐞𝐯𝐎𝐩𝐬, 𝐇𝐨𝐬𝐭𝐢𝐧𝐠 & 𝐃𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 Git/GitHub workflows, CLI deployments, SSH/SFTP Domain & hosting management (Cloudways, Nexcess, WP Engine, GoDaddy, HostGator, Hostinger [cPanel, hPanel], Namecheap ) SMTP configs, SSL, DNS, staging & production environments 🔗 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬 CRMs (Odoo, Monday.com, Simplero) Automations (Zapier) Payment & shipping APIs (Stripe, FedEx, UPS, TForce, etc.) At Arfinity Nexus, we deliver SEO-friendly, conversion-focused digital solutions—from website management and eCommerce store management to DevOps and outsourcing dedicated teams. I enjoy transforming complex ideas into clean, scalable solutions with clear communication, reliability, and a business-first approach.

Education

BS Computer Science

University Of Sargodha

Oct 2015 - Jun 2019

Intermediate (ICs)

Govt. College of Science Wahdat Road Lahore

Sep 2013 - Aug 2015

Metric

Govt. Jamia Hamidia High School Sarai Mughal

May 2011 - Jul 2013

Certifications

Shopify Theme Development

SuperHi.com

Apr 2024

MERN Stack Development

PFTP.ORG

Oct 2023

Frontend Development

PFTP.ORG

Nov 2023

Webflow

Webflow University

Oct 2025

My Projects

Some of my recent works

Frontend for online wordpress store

Dirtbusters Professional Cleaning Services - Cleaning Service for Carpets, Hard Floors, Fabric Sofas and Leather Suites...

Live Demo

Dirtbusters Professional Cleaning Services thumbnail

Project Description

Dirtbusters Professional Cleaning Services - Cleaning Service for Carpets, Hard Floors, Fabric Sofas and Leather Suites - Dirtbusters are the only 'Which approved' Carpet Cleaners in Liverpool.

Project Info

Live Demo: dirtbusterscleaners.co.uk

Sniper Watch combines secure digital network architecture, cloud infrastructure, and managed network & cybersecurity ser...

We analyse and collect Ananda Marga news, events and announcements recently posted in social media, websites and other u...

Live Demo

Project Description

We analyse and collect Ananda Marga news, events and announcements recently posted in social media, websites and other uploads.

Project Info

Live Demo: pcap-neighbours.com

At Rangeley Vacation Rentals and Property Management we are committed to providing quality customer service to our renta...

Live Demo

Project Description

At Rangeley Vacation Rentals and Property Management we are committed to providing quality customer service to our rental guests, and professional property management for vacation homeowners and investors.

Project Info

Live Demo: rangeleyvacationrentals.com

Cultivating Peace(CP) LLC is a modern day company designed with health and wellness of your mind, body and finances. CP...

Live Demo

Project Description

Cultivating Peace(CP) LLC is a modern day company designed with health and wellness of your mind, body and finances. CP was initiated by the American Author and Mother, Myisha Jones, to facilitate tranquility in our climb to success amid every day challenges. CP represents a mode where our Financial, Physical and Spiritual aspects of life intertwine peacefully. It is a known fact that no troubled mind or a sick body can make wise investments.

Project Info

Live Demo: cultivatingpeacellc.com

In this WordPress project, we utilized custom JavaScript, theme and plugin customization, plugin overwriting, Elementor...

Live Demo

Project Description

In this WordPress project, we utilized custom JavaScript, theme and plugin customization, plugin overwriting, Elementor page builder, FAQs plugin, and the Connections plugin. For design purposes, CSS and other theme customizations were done through PHP, and HTML was used.

Project Info

Live Demo: domidocs.com

DiscountAx was established in 2018 in London, England. We started as a small company that bought from wholesalers and ma...

Project Description

DiscountAx was established in 2018 in London, England. We started as a small company that bought from wholesalers and manufacturers based in the UK. Over the course of a year, we established our brand and secured strong working relationships with both customers and suppliers. By this time, we had transitioned to LCC, ensuring better and better deals as our experience grew. Consequently, our trustworthiness as a reputable seller on Amazon grew exponentially, and midway through 2019, we decided to expand our operations. We established our presence on additional seller websites, such as Gumtree, eBay, and Etsy, and developed these platforms over a period of approximately six months. Bringing us to the start of 2020, we now sell evenly across all platforms and have frequent supply chains in Europe and China. We now offer guidance and teach new sellers how to be effective in this industry.

Project Info

STABS is a boutique advisory firm of master systems integrators and digital enablers. We provide digital implementation...

Live Demo

Project Description

STABS is a boutique advisory firm of master systems integrators and digital enablers. We provide digital implementation and transformation consulting services to businesses.

Project Info

Live Demo: stabs.co

Designed and developed a high-end, fully customized front-end product showcase platform for Gem Pavers, inspired by Appl...

Live Demo

Project Description

Designed and developed a high-end, fully customized front-end product showcase platform for Gem Pavers, inspired by Apple-level UX standards and competitor benchmarks like Techo-Bloc and Pavestone. This project combined React/Redux architecture with Headless WordPress for dynamic data handling and smooth, AJAX-style page transitions. The goal was to deliver a pixel-perfect, high-performance shopping experience that highlights product beauty and drives conversions—especially on mobile and print formats. => Built a fully custom front end, styled with a refined Apple-inspired UX/UI aesthetic. => Developed a hybrid headless architecture using WordPress based on "Nayla" Theme and Child Theme for content management and React for rendering. => Implemented AJAX-based routing and lazy loading for seamless navigation and performance. => Created dynamic product variation logic with sticky variation selectors and image galleries that respond to scroll and selection. => Developed a custom functionality and WooCommerce Template Customization for product swatches and variation sequencing, tailored to unique visual product needs (model, color, square feet). => Customized cart and checkout logic based on product variation and user selection flows. => Designed and built custom Elementor-powered sections for landing pages, galleries, and sliders using shortcode-injected components. => Ensured print-friendly layouts across all key pages without content breaks or layout issues. => Delivered device/browser testing, QA, and refinements to meet premium design expectations with minimal client intervention.

Project Info

Live Demo: gempavers.net

Re-developed a secure and scalable multi-phase client portal and e-commerce solution for pharmaceutical catalog orders (...

Live Demo

Project Description

Re-developed a secure and scalable multi-phase client portal and e-commerce solution for pharmaceutical catalog orders (503A, 503B, and OTC), using WordPress with BeTheme Child Theme and Elementor Page Builder. This project involved complex user access control, product type restrictions, and system integrations tailored for prescription and non-prescription product ordering through LifeFile and Odoo. Key Highlights: => Rebuilt the platform using BeTheme child theme with Elementor for flexible content management and design consistency. => Created a customized client portal supporting 3 product types (503A, 503B, OTC) with role-based access to restrict visibility and purchasing rights. => Developed custom product access logic: Only show and allow purchases for authorized user types; enabled Request a Quote for guest users. => Integrated and synchronized with: => LifeFile for 503A prescription processing => Odoo for 503B and OTC product handling, inventory, orders, and pricing sync => Implemented HubSpot integration for marketing analytics and reporting. => Built secure authentication and user registration flows with dashboard customization based on user roles. => Implemented order history, tracking, and dynamic search/filter functionality across product catalogs.

Project Info

Live Demo: legerepharm.com

Built a highly customized e-commerce platform on WordPress using WooCommerce and MultivendorX, tailored for seamless equ...

Live Demo

Project Description

Built a highly customized e-commerce platform on WordPress using WooCommerce and MultivendorX, tailored for seamless equipment transactions between vendors and buyers. Developed multiple custom support plugins to extensively modify the MultivendorX vendor dashboard, delivering a fully personalized vendor experience. Integrated UPS, FedEx, and TForce APIs via custom-built plugins, enabling vendors to connect their own shipping accounts. Also created a standalone "Request a Quote" plugin to support non-standard order workflows. The platform features secure escrow handling, dynamic monetization models, and full shipping integration—ensuring a scalable, user-centric environment.

Project Info

Live Demo: drillerdeals.com

Rebuilt the DetoxNation.com website from the ground up, migrating from Shopify to a fully custom WordPress solution. The...

Live Demo

Project Description

Rebuilt the DetoxNation.com website from the ground up, migrating from Shopify to a fully custom WordPress solution. The new platform integrates WooCommerce, a membership-based product system, a blog, a forum, evergreen sales funnels, and user account management—delivering a seamless, scalable experience for both users and admins. Key project highlights include: => Migrated all Shopify data, including products, users, user roles, subscriptions, and orders into WooCommerce. => Developed all site pages using Elementor Page Builder for easy post-launch editing by non-developers. => Designed and built the front end using a Hello Elementor child theme, WP Funnels, Showit (for blog pages), and Opt-in Monster for pop-ups and lead capture. => Implemented complex product structures: variable products, bundle plans, simple/variable subscription products using WooCommerce Subscriptions with extensive customizations. => Customized subscription logic for early renewals, dynamic billing cycles, flexible cancellation conditions, and user-specific pricing. => Created dynamic user role–based discounts, coupon logic, and conditional buy-one-get-one (BOGO) offers. => Integrated Simplero with WordPress, including Custom Simplero-to-WP User Sync to maintain subscription and access parity across both platforms. => Built Zapier workflows for automation between third-party services (Simplero, WordPress, etc.). => Integrated APIs to add and manage user metadata conditionally, supporting tiered user segmentation. => Developed evergreen funnel and sales pages, SEO-optimized content structures, and 301 redirect mapping from the legacy site (detoxrejuvenation.com). => Forum functionality implemented via wpForo, integrated with the user system for a unified login experience. => Customized WooCommerce Variation Swatches and Woo Variation Gallery to update product galleries based on selected variations, offering an intuitive product selection experience.

Project Info

Live Demo: detoxnation.com

Developed a fully custom product catalog website for a company specializing in barcode equipment, parts, and services—bu...

Live Demo

ACS Barcode (Advanced Computer Systems, LLC)

ACS Barcode (Advanced Computer Systems, LLC) thumbnail

Project Description

Developed a fully custom product catalog website for a company specializing in barcode equipment, parts, and services—built on WordPress using a custom child theme of Hello Elementor. The project is intentionally non-WooCommerce, with all equipment and parts managed via Custom Post Types (CPTs) and a bespoke taxonomy hierarchy. Although the taxonomies are structured as siblings, a logical parent-child behavior is implemented to allow users to browse by Category → Manufacturer → Device → Model. Advanced customizations were built using ACF (Advanced Custom Fields) for complete flexibility in managing catalog content, including a fully tailored front-end product and parts listing interface. Key features include: => A custom “Request a Quote” plugin supporting both single product inquiries and grouped wishlist-based submissions. => Custom plugins for service-related quote requests (Buy, Sell, Repair, Resell, Rentals). => Deep customization of third-party plugins like Wishlist for WooCommerce and Custom Post Types (by PickPlugins) to enable guest wishlist functionality without requiring premium features. => Programmatic customization of a mega menu plugin to dynamically inject model-level menu items under Equipment categories. The site is SEO-optimized to rank for both current and legacy barcode equipment, and it offers intuitive navigation modeled after leading industry competitors. Built for scale and content manageability, the system empowers the client to independently manage thousands of product entries over time.

Project Info

Live Demo: acsbarcode.com

UBI Business School, established in 1992 in Brussels, is a leading English-language business school offering top-quality...

Live Demo

Project Description

UBI Business School, established in 1992 in Brussels, is a leading English-language business school offering top-quality British business programmes with an enterprising focus on Business & Tech, Global Mindset, and Good Citizenship. We exist as an open institution to empower global talents and bridge distances through accessible, innovative, and person-centred education focused on creating value in a responsible manner. Since 2012, UBI has been developing its programmes in partnership with Middlesex University London (UK), which ranks as one of the top 500 universities (Higher Education Statistics Agency) and top 10 transnational universities (Times Higher Education) in the world.

Project Info

Live Demo: ubi.edu

OrthoNOW is a walk-in orthopedic urgent care center — built for injuries, joint or muscle pain, arthritis & inflammation...

Live Demo

Project Description

OrthoNOW is a walk-in orthopedic urgent care center — built for injuries, joint or muscle pain, arthritis & inflammation, or sudden movement-related issues. We offer high-quality, highly accessible care without the high costs or long waits of the ER, and without the delays of trying to get in with a specialist. By minimizing unnecessary referrals and follow-ups, we make expert orthopedic care faster, simpler, and more cost-effective for the entire community.

Project Info

Live Demo: www.orthonowcare.com

Our leadership team brings over 100 years of collaborative experience in Procurement, Quality, Business Development, R&D...

Live Demo

Project Description

Our leadership team brings over 100 years of collaborative experience in Procurement, Quality, Business Development, R&D, and Customer Service across the dietary supplements, food, and beverage industries.

Project Info

Live Demo: nurausa.com

To us, jewelry isn’t just about looking good—it’s about how it makes you feel. Whether it’s a charm on your bag or a nec...

Live Demo

Project Description

To us, jewelry isn’t just about looking good—it’s about how it makes you feel. Whether it’s a charm on your bag or a necklace close to your heart, it’s a little piece of your story that you carry with you everywhere you go. We want you to feel a real connection to your pieces. When you use our charm builder, you’re creating something that is 100% you. Every charm holds a specific memory or feeling, turning your jewelry into a personal keepsake that shows the world who you are. But we also know that sometimes, you just want that feeling of effortless luxury. That’s why we have our signature chains—pieces you put on to feel instantly polished and special. We designed them to be timeless treasures that grow with you and stay in your collection forever. A Note from Our Founder “Honestly, Enleira is my heart and soul. From hand-picking materials to crafting your designs, I pour love into every step. My goal is simple: to help you find that perfect piece that feels like it was made just for you.”

Project Info

Live Demo: enleira.com

We’re a quirky crew of Londoners juggling unique backgrounds and endless to-do lists. When modern life’s pressures hit,...

Live Demo

Project Description

We’re a quirky crew of Londoners juggling unique backgrounds and endless to-do lists. When modern life’s pressures hit, we needed a way to cope that didn’t involve a one-way ticket to the Bahamas.Our eureka moment? The world of fungi. After loads of research (& some wild experiments), we launched a supplement brand to tackle our daily stress. We didn’t want just another brand. We wanted joy, positive impact, top-quality ingredients, and tools to help you smash your goals (more on that below). Lastly, we want to connect beyond delivery labels. So, we’re planning “The Sage on the Mountain” events for community, well-being, and fun!

Project Info

Live Demo: sageonthemountain.uk

At Architecture Dezine, we are passionate about transforming spaces into architectural masterpieces that enhance both ae...

Live Demo

Project Description

At Architecture Dezine, we are passionate about transforming spaces into architectural masterpieces that enhance both aesthetics and functionality. With years of experience in architectural design, urban planning, and construction management, we specialize in creating thoughtful, innovative, and sustainable environments.

Project Info

Live Demo: www.architecturedezine.com

Perseus Group is a buy-and-hold acquirer of vertical market software businesses. As one of six operating groups within C...

Live Demo

Project Description

Perseus Group is a buy-and-hold acquirer of vertical market software businesses. As one of six operating groups within Constellation Software, we are proud to be a part of the world’s largest collective of software companies.

Project Info

Live Demo: csiperseus.com

We take great pride in being the leading provider of crewed charter yachts in the heart of the Caribbean’s charter indus...

Live Demo

Project Description

We take great pride in being the leading provider of crewed charter yachts in the heart of the Caribbean’s charter industry, the breathtaking Virgin Islands. Our reputation as the premier organization stems from our extensive fleet, boasting over 50 luxurious charter yachts ranging in size from 44′ to 90′. Each yacht accommodates up to 6, 8 or 10 guests and is thoughtfully outfitted with luxurious amenities and first-class onboard crew to ensure the perfect match for your vacation of a lifetime. At Charter Smarter, we understand the significance of this special experience, which is why we go above and beyond to ensure your satisfaction is exceeded. Our dedicated team possesses a wealth of knowledge and experience in the yacht charter industry, equipped to guide you through the process and set you on your way to an unforgettable journey. We are committed to delivering an exceptional booking service that allows you to secure your favorite catamaran from our stunning collection in the renowned Virgin Islands, guaranteeing a week-long adventure that will leave memories forever.

Project Info

Live Demo: chartersmarter.com

Hi, I'm Muhammad Nadeem Arif

My Resume